However, without any type of filtering I suspect that the amount of information that needs to be processed and weighed is simply too much to handle. Goldacre alludes to this in the concluding paragraph.
The most interesting questions aren’t around individual nuggets of data, but rather how we can corral it to create an information architecture which serves up the whole picture.What is a good information architecture for society to adopt? Clearly a single individual can not process everything, so the task must be performed by a complex body of professionals and academics.